iHorse Pictures is a film and entertainment marketing consultancy built on a simple belief: marketing a film is not about how much money you spend, but how wisely you spend it. In today’s fragmented entertainment landscape — shaped by regions, languages, platforms, and shifting attention — visibility alone doesn’t guarantee impact. What drives results is strategy: understanding who the audience is, where they are, when to reach them, and how to communicate with clarity and intent.

 

We are not an ad sales agency, and we do not work on commissions. We partner with producers, studios, and brands to design marketing strategies rooted in data, audience behaviour, and the film’s core identity.

 

Every film is unique in its genre, tone, scale, and cultural context, and we reject one-size-fits-all formulas in favour of tailored approaches that highlight strengths, acknowledge limitations, and prepare audiences for what to expect. Big budgets do not ensure success; poorly structured campaigns often underperform despite heavy spends. A focused ₹10 lakh campaign can outperform a scattered ₹1 crore campaign when driven by clear audience profiling, intelligent platform and geography selection, sequenced communication, and consistent messaging.

 

As a data-driven company, we work with specifics — drawing insights from audience behaviour, regional dynamics, platform performance, verified ad play-outs, and real-time analytics to move beyond vanity metrics and focus on reach quality, recall, intent, and conversion.

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With experience across 50+ entertainment titles spanning theatrical releases,  Pan-India campaigns, and hyper-local promotions, our work covers strategy design, communication planning, digital execution, cable advertising, brand integrations, barter deals, and on-ground activations — all unified under a single strategic vision.

 

Transparency and accountability are built into how we operate; clients should never have to guess if a campaign is running. From verified delivery and real-time reporting to detailed post-campaign insights, especially across traditional mediums like cable television, clarity is non-negotiable. Our purpose is simple: to help stories reach the right audience, in the right way, at the right time — with intelligence, integrity, and intent.