Our Partners
Default Landing Channel
The Default Landing Channel is the mandatory screen viewers encounter immediately after their DTH set-top box boots up. Offered across leading platforms like Airtel Digital TV, Tata Play, and Dish TV, this placement delivers unskippable, high-impact visibility at the very start of the TV viewing journey.
With the ad playing automatically and no competing content on screen, DLC ensures focused attention, high dwell time, and repeated exposure across households.
Why DLC Works:
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First channel after TV power-on
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Unskippable, forced-view environment
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High dwell time with zero distractions
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Repeated daily exposure across DTH homes
Available on:
Airtel Digital TV, Tata Play and Dish TV
Boot-up Page
The Boot-Up Page is the most dominant advertising surface on television, appearing instantly when a viewer switches on their TV. With a full-screen brand presence that remains visible for approximately 10 seconds, it delivers guaranteed daily impressions and maximum visual impact—making it a powerful driver of brand recall.
Why Boot-up Page Works:
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Full-screen branding on TV power-on
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100% unavoidable visibility
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One guaranteed impression per household per day
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Premium impact with dominant visual presence
Available on:
TCCL, GTPL, VK, TACTV, SCV, Tata Play
The Launcher Carousel Banner is Jio’s most prominent Connected TV placement, appearing instantly when users land on the home interface. Positioned at the top of the screen, it delivers immediate visibility and high-impact brand presence.
With support for both video and static formats, this placement benefits from repeated exposure as users browse apps and content—ensuring guaranteed attention at the start of every viewing session.
Why Launcher Carousel Works
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Prime, top-fold visibility on the home screen
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Supports both video and static creatives
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High repeat exposure during app and content browsing
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Guaranteed attention at the start of each session
This placement delivers front-page dominance across one of India’s largest Connected TV ecosystems.
Volume Bar Branding ensures high-frequency exposure by integrating your brand into one of the most repeated user actions—adjusting volume. This format delivers subtle yet powerful reinforcement across all content types and viewing moments.
Why Volume Bar Branding Works:
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Triggered every time a viewer adjusts volume
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High-frequency, repetitive recall
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Effective across genres, channels, times, and moods
Available on:
TCCL, GTPL, VK, TACTV, SCV, Tata Play
Volume Bar Branding
Menu Bar Branding places your brand within a high-attention browsing zone where viewers spend time exploring channels and content. The extended dwell time in this space helps build strong subconscious familiarity through repeated exposure.
Why Menu Bar Branding Works:
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Repeated access during channel browsing
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Long dwell time with strong attention
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Builds subconscious brand familiarity
Available on:
TCCL, GTPL, VK, TACTV, SCV, Tata Play
Menu Bar Branding
The Homepage Video Banner is Airtel Xstream’s most powerful Connected TV placement, appearing instantly when users land on the home interface. The video autoplays automatically, capturing attention without any clicks or user interaction.
Positioned at the top of the screen, this format benefits from repeated exposure as viewers browse apps and content—ensuring guaranteed visibility at the start of every viewing session.
Why Homepage Video Banner Works
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Prime, top-fold home screen visibility
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Automatic video playback
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High repeat exposure during browsing
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Guaranteed attention at session start
This placement delivers front-page dominance on one of India’s fastest-growing Connected TV ecosystems.
Homepage Banner – Autoplay
(Airtel Xstream Connected TVs)
Exclusive Premium
TV Interface Advertising
You Can Skip Ads But Not The Interface
iHorse has secured exclusive rights to Boot Pages and Landing Channels across major MSOs, DTH platforms, and CTV networks in Tamil Nadu, with similar coverage extended across multiple states. This exclusive access enables brands to directly reach every connected household on these platforms.
This format functions as a forced-watch medium—every time a television is switched on, the advertisement is automatically displayed. Based on typical household viewing behavior, it is highly likely that two or more viewers are exposed to the message during each TV switch-on event, ensuring strong visibility and recall.
Advertising Inventory Includes
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Static banner placements on Boot Pages, delivering instant brand exposure on the very first screen
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Up to 1-minute video advertisements on Landing Channels, enabling deeper storytelling, product communication, and emotional engagement
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Additional interface-integrated inventories, strategically placed within menus, navigation layers, and browsing touchpoints to ensure continuous brand presence throughout the viewing journey
Through this initiative, iHorse ensures that brand communication occurs inside the household environment, where attention levels are naturally higher and distractions are minimal. Unlike outdoor or print media, this medium captures viewers at moments of intent and focus.
Why This Outperforms Conventional Media
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Significantly higher guaranteed reach
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Zero ad-skipping
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Repeated daily exposure
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Stronger recall and impact
By placing brands directly on the television interface—the most trusted and frequently used screen in Indian homes—this solution delivers unmatched penetration, efficiency, and effectiveness, making it one of the most powerful visibility tools available in the market today.