Our Approach

We conduct a comprehensive content evaluation to identify strengths, weaknesses, tonal positioning, and audience appeal prior to rollout. Based on this assessment, a detailed marketing document is developed outlining the target group (TG) and the key positive elements that will be strategically highlighted throughout the campaign.

We ensure that every touchpoint—from posters and trailers to press interviews and digital content—remains consistent with the film’s core identity. This alignment helps establish a strong, recognisable brand language, enabling the film to build recall, credibility, and audience connection over time rather than relying on short-term visibility alone.

A data-backed roadmap that defines the marketing journey leading up to the film’s release, with content strategically tailored to build a strong brand and communicate the right message to the right audience. Every piece of content is designed to align with the film’s tone and genre, ensuring consistency, clarity, and maximum audience impact across all platforms.

Ensuring strong title visibility across multiple touchpoints to maximise audience recall—from banners on high-traffic digital platforms and websites to set-top box inventories, YouTube, and OTT platforms, as well as traditional media such as cable channels, television, and radio.

At iHorse, we design data-backed, end-to-end marketing journeys that build a film’s brand over time. By maintaining tonal consistency across every touchpoint we ensure strong title recall and message clarity. Our approach systematically moves audiences from awareness to excitement, and ultimately, to a clear intent to watch—driven by insights, executed at scale, and optimised for maximum impact.

Drive audiences to theatres or OTT on release day through sequenced campaigns.