Cable Solutions
Licensed, Transparent, and Piracy-Free Cable Advertising
What We Have Done
We’ve redefined cable advertising in Tamil Nadu by turning it into a structured, transparent, and piracy-free ecosystem. Tamil Nadu has over 1.3 crore active set-top boxes, making it one of the largest cable TV markets in the country. iHorse operates the first unified cable network in TN, spanning 39 districts and working with 14 MSOs per district, each managing 8 channels. In line with the latest TRAI guidelines, this translates to an estimated total coverage of around 300 channels statewide.
Eliminate Pirated Content
Cable channels air music-based programming for nearly 18 hours a day. As authorized distributors of premium content from Sony Music, Saregama, Think Music, and Best Audio, we ensure every broadcast is 100% licensed, legal, and trackable, with strict monitoring and legal action against any copyright violations.
Complete Ad Slot Control
We provide complete ad slot control, giving you full freedom to manage and optimize ad placements across Tamil Nadu’s cable network for maximum visibility and impact.
Precision Targeting
Reach the right audience with pinpoint accuracy by targeting viewers at the district, taluk, or town level, ensuring higher relevance, better campaign performance and hyper-local penetration.
Exclusive Software Access
With iHorse’s exclusive software access, clients can live-stream all channels broadcasting their ads in real time, ensuring complete transparency and control. At the end of the campaign, a comprehensive report consolidating data from all channels is provided, offering clear insights into execution, reach, and performance.
Copyright Compliance
Every piece of content is legally verified and cleared before broadcast.
Anti-Piracy Enforcement
Continuous monitoring and swift removal of unauthorized broadcasts, protecting your brand.
Labels We Have Partnered With
iHorse Cable Streaming App
The iHorse Cable Streaming App is a proprietary monitoring and streaming tool that allows brands to live stream approximately 300 local cable channels all over Tamil Nadu in real time—covering all channels where their advertisements are currently being broadcast.
Built for transparency and confidence, the platform enables advertisers to instantly verify on-air visibility without relying on manual confirmations or delayed reports. Brands can monitor live telecasts exactly as viewers see them, ensuring accurate execution across districts and channels.
Designed purely as a verification and oversight solution, the iHorse Cable Streaming App gives brands complete visibility into their cable advertising presence—strengthening trust, accountability, and control across large-scale local cable campaigns.
Some Of The Many Brands We’ve Worked With
